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The potential of shared mobility for Cities

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Session Information

Paper presentations
Feb 17, 2022 01:30 PM - 03:00 PM(Europe/Amsterdam)
Venue : Virtual Room
20220217T1330 20220217T1500 Europe/Amsterdam The potential of shared mobility for Cities Virtual Room Reinventing the City events@ams-institute.org
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Presentations

View Abstract

Incentivising user-based redistribution for a free-floating carsharing scheme

Oral presentationSmart Urban Mobility 01:30 PM - 03:00 PM (Europe/Amsterdam) 2022/02/17 12:30:00 UTC - 2022/02/17 14:00:00 UTC
Free-floating carsharing schemes, where members can pick-up and return cars anywhere within a certain city zone, have increasingly become more popular. Although, no significant reduction in mileage might be expected from free-floating carsharing members, research has evidenced CO2 savings due to efficiency of vehicles and suppression of vehicle purchases. One of the problems with free-floating carsharing, however, is that cars are often not available in high-demand zones and have long idle periods in low-demand zones. This leads to the need for carsharing operators to redistribute vehicles and thus reduces CO2 savings and increases operation costs. In this paper, we investigate incentive preferences for user-based redistribution with the use of a discrete choice experiment embedded in an online survey of Swiss free-floating carsharing users. In a 2 step process, we investigate the effectiveness of different incentives to motivate users to pick-up cars in low-demand zones and dropping-off cars in high-demand zones. We test the effectiveness of four incentive strategies (extra driving time, financial discount, collecting points (money) for social or environmental projects, gamification approach) to motivate users to walk further (10min/15min) to pick-up cars in low-demand zones and drop-off of cars in high-demand zones (the later includes a further incentive; guaranteed parking space). We also vary the type of car (combustion engines and electric cars) to investigate differences based on engine type. Participants are asked to first make eight picking choices followed by five dropping choices. Each choice set includes three choices, 2 incentives and 1 status quo (nearest car (2 min), combustion engine, no incentive). The talk will discuss findings and offer conclusions.
Presenters Iljana Schubert
Senior Researcher, Zurich University Of Applied Sciences
View Abstract

The potential of automated minibuses in the socio-technical transformation of the transport system

Oral presentationSmart Urban Mobility 01:30 PM - 03:00 PM (Europe/Amsterdam) 2022/02/17 12:30:00 UTC - 2022/02/17 14:00:00 UTC
Automated minibuses (AM) are currently deployed in various cities in Europe to assess their potential in the transition toward a more sustainable mobility system. To increase its potential, this technical product innovation has to be aligned to social transformations, such as altering attitudes towards mobility. In this paper we focus on understanding these mobility attitudes. The study follows a multi-method approach, combining quantitative and qualitative methods in several steps. To assess the attitudes towards AM and mobility in general, a quantitative survey among 1.816 potential users of four cities that host pilot sites of the AVENUE project was conducted. Mobility needs were further assessed with in-depth, qualitative interviews of 20 potential users. The system requirements of AM users were evaluated through a survey among 70 users in one of these pilot sites and qualitative interviews with 8 safety drivers. The results show that flexibility, both temporal and local, and travel-time are prime mobility needs of potential users. To fulfil these needs, AM should operate as an on-demand, door-to-door service. In this case (latent) mobility needs can be activated and pull the use of AM. Reducing risk is of lesser importance, as the overall attitude toward AM is positive. The results furthermore show that more than 50% of the car drivers are ‘willing’ or ‘very willing’ to give-up using their own car to use AM in an integrated system. Therefore, AM have the potential to become a real game changer for urban mobility, if integrated as an on-demand door-to-door service in a public transport or MaaS system resulting in a system innovation. This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No. 769033
Presenters Dorien Korbee
Researcher, Fraunhofer ISI Co-Authors
GN
 Gabriele Naderer
Pforzheim University Ines Jaroudi
Pforzheim University, CentraleSupélec - Université Paris-Saclay
EN
 Eliane Nemoto Horschutz
GF
 Guy Fournier
Pforzheim University
View Abstract

Zero-price effects in transportation: evidence from shared mobility

Oral presentationSmart Urban Mobility 01:30 PM - 03:00 PM (Europe/Amsterdam) 2022/02/17 12:30:00 UTC - 2022/02/17 14:00:00 UTC
A price of zero is psychologically more attractive than it would be expected from pure monetary savings. Towns around the world attempted to remove public transportation fares, but critics point to limited success in ridership increase and high costs. Shared bicycles provide us with detailed data about free transportation, and discontinuities between free and paid services persist regardless of magnitude of price change and of whether the marginal cost of a minute is constant or not. Trip chaining behavior exists, but is not sufficient to explain more than a small part of the discontinuity. The distribution best-fitting to paid trips is usually the power law. It differs from the optimal distribution in the free part -- lognormal or Weibull. A natural experiment with changing prices in New York reveals the magnitude of pure zero-price effect, with the results signifying also the existence of anchoring effect. The results may support changes in pricing strategy also for other public transportation modes.
Presenters Lukasz Nawaro
University Of Warsaw
413 visits

Session Participants

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Session speakers, moderators & attendees
Iljana Schubert
Senior Researcher
,
Zurich University of Applied Sciences
Dr. Dorien Korbee
Researcher
,
Fraunhofer ISI
Lukasz Nawaro
University of Warsaw
Iljana Schubert
Iljana Schubert
Senior Researcher
,
Zurich University of Applied Sciences
Sir Thijs Van Schijndel
First advisor of Innovation
,
Municipality of Amsterdam
Jan Puts
Jan Puts
Public Policy Agency
Adam Hearn
Adam Hearn
Research Assistant/ PhD Candidate. Smart Beejs Project, University of Basel Switzerland
+18 more attendees. View All
45 attendees saved this session

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